\\n Careers that Change Lives

Medtronic is hiring a Senior Product Specialist for an open position located in the headquarters of the organization in Tolochenaz Molliau, Switzerland.

Main Purpose of the Job

As a Senior Product Specialist, you will develop and execute product marketing strategies, activities, branding and future product launches of the new implant PROPEL\\xe2\\x84\\xa2 across Western Europe. This product family is of key growth importance to the business. You will be responsible for developing and executing strategies aimed at effective product placement and product awareness in tight collaboration with a Marketing Development Manager to drive market penetration. You will closely partner with the regional marketing and sales teams across Western Europe and the global upstream and downstream marketing team, in developing and implementing local, tactical marketing and sales support activities and ensure effective lines of communication along the value stream.

A Day in the Life

• Defining and executing short and long-range plans, goals, and objectives for the specific product marketing of PROPEL\\xe2\\x84\\xa2 family: localized drug delivery implants after sinus surgery.

Product Expertise

• Technical product knowledge of PROPEL\\xe2\\x84\\xa2 implant (not required at hire), including technical advisory, demonstration of implant etc.

Marketing Campaigns and Programs

• Development of marketing strategies to ensure effective product placement relative to market opportunity over its entire life cycle.
• Plan and coordinate the development and implementation of both tactical and strategic marketing campaigns for the region, which are linked to fiscal performance goals to reach financial targets. Ensure marketing collaterals reflect needs in the countries and are clearly identifiable and used in the field.
• Work and align with relevant stakeholders and partners to define and roll-out pricing strategies and market expansion programs.
• Advertising with core brand equity.

Strategy and Market Analytics

• Actively participate in the strategy definition and forecasting of annual PROPEL\\xe2\\x84\\xa2 plans.
• Conduction of competitive product analysis, market intelligence and market research of product consumer behavior and professional audience.
• Initiate, manage, and summarize market research and studies to determine customer beliefs and advise management of market trends.
• Determination of profitability and viability of new products/ product enhancements.

Collaboration and Communication

• Establish strong links with the marketing activities at global operating unit level to align Western European plans for fast market expansion.
• Maintain frequent and continuous communication with sales force regarding PROPEL\\xe2\\x84\\xa2 market expansion, Medtronic activities relating to segment growth and emerging competitive trends.
• Collaborate closely with the wider Western European marketing team to ensure alignment and optimization of marketing initiatives.
• Work cross functionally and contribute to an innovative, inspiring, and diverse work environment.

Forecasting and Product Availability

• Oversee monthly updates of demand plans for the supply chain unit, to ensure correct availability of products, product mix, minimizing back orders and obsolesce risks, working closely with sales and marketing to ensure effective communication on product availability.

KOL Engagement

• Create, maintain, and foster contact with KOLs and other health care professionals to support product market expansion through participation in physician organizations, conventions, sales calls, and other customer contacts to better understand the market and respond to market needs.

Training & Education

• Collaborate with Training & Education and commercial excellence teams to support HCP and field force training and competencies and to ensure all product training material is up to date and aligned with strategy.

Responsibilities may include the following and other duties may be assigned.

Must Have

• Experience in sales and/ or marketing of an implantable device.
• At least 4 years of experience as a product specialist or market developer.
• Bachelor\\xe2\\x80\\x99s degree.
• Experience in reading, understanding clinical evidence (e.g.: technical studies) into promotion assets.
• English at a highly professional level.
• Collaborative mindset, problem solving, strong communication skills.

About Medtronic

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let\\xe2\\x80\\x99s work together to address universal healthcare needs and improve patients\\xe2\\x80\\x99 lives. Help us shape the future.

Physical Job Requirements

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)

Additional Information

• Posting Date: Sep 6, 2023
• Travel: No

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