\\nCompany Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc\\xe2\\x80\\x99teryx, Peak Performance, Atomic and Wilson.

\\xe2\\x80\\x9cThe Mountain Sport Company\\xe2\\x80\\x9d, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon\\xe2\\x80\\x99s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon\\xe2\\x80\\x99s heritage, culture, and commitment are tied together by one simple concept: the world\\xe2\\x80\\x99s leading mountain people creating the world\\xe2\\x80\\x99s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainable program. Diversity is one of Salomon\\xe2\\x80\\x99s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Salomon, 1947 im Herzen der franz\\xc3\\xb6sischen Alpen gegr\\xc3\\xbcndet, hat sich dazu verpflichtet, im Bereich Bergsport neue Ma\\xc3\\x9fst\\xc3\\xa4be durch die Entwicklung innovativer Ausr\\xc3\\xbcstung zu setzen, die es den Menschen erlaubt, ihren jeweiligen Outdoorsport zu genie\\xc3\\x9fen, sich dabei zu verbessern und die eigenen Grenzen auszutesten.

Das Unternehmen produziert und vertreibt Schuhe, Bekleidung und Ausr\\xc3\\xbcstung f\\xc3\\xbcr eine Vielzahl von Outdoor-Sportarten.

Die Produkte werden im firmeneigenen Annecy Design Center entwickelt, wo Ingenieure, Designer und Athleten zusammen an innovativen L\\xc3\\xb6sungen arbeiten.

Progressive Ausr\\xc3\\xbcstung f\\xc3\\xbcr mehr Freiheit f\\xc3\\xbcr all jene, die die Natur als gro\\xc3\\x9fe Spielwiese sehen.

Job Description

We are looking for a Sports Marketing Manager Alpine Ski W/M/D to:

• Act as the face of the sport, responsible for developing the influencer activation plan to accelerate sell-through, and implement brand strategies by coordinating a team of external brand ambassadors.
• The role\\xe2\\x80\\x99s primary focus is to build a vibrant ambassador community, which drives consumer-facing events such as community activities, demos, clinics, sports events and partnerships.

You will report directly to the Marketing Manager.

Main Activities:

• Coordinate the ambassadors community on a daily / regular basis (Community of Salomon Team, Shop Rider, Coaches, Trainer, VIP\\xe2\\x80\\x99s etc as key contact person, Coordinator of all trainings)
• Be the Face of the Brand towards influencers, partners, event, federations, institutions, etc.
• Event management (Planning, Implementation and Evaluation of all Wintersport Consumer-Facing Events)
• Management of the Online Influencer Community for Salomon Alpine in Switzerland (create, activate and grow plus coordinate incremental social media / viral activation thru ambassadors )
• Negotiate partnerships with external organizer and brands (e.g. important Alpine Resorts, Organizations or Events, especially the Activation onsite at big Racing Events (World Cup or Youth Swiss-Championships, etc)
• Local Lead for Salomon Alpine Grassroot Racing (Grow a young Grassroot Team, Implement the consumer / influencer / grassroots strategy of the brand/sport, Lead of the Athlete Manager, Ordering and Coordination of the Athlete-Material, Management of the Athlete-Community and Exchange with Corporations and Influential People in the Facing-Milieu)
• Executional lead of all 360\\xc2\\xb0 Campaigns for Salomon Wintersport (Execution of the Campaign in all sales channels and consumer touch points)
• Tracking and Analyzing the performance of each Campaign and strategic cooperation
• Strong involvement in product development in Ski Alpine (Exchange with HQ regarding Product, Sport and Market-specific feedback)
• Cooperation with Sales Team (Area Sales manager\\xe2\\x80\\x99s, Key Account Manager\\xe2\\x80\\x99s and Market Managers), especially concerning Customer-Events and Executions at and with Customers
• Coordination and Shaping of the Shop Pro Trainings for Ski Alpine in Cooperation with the Sales Team
• Manage Marketing Budget in Ski Alpine

Wir suchen einen Sports Marketing Manager Ski Alpin W/M/D f\\xc3\\xbcr:

• Sie sind das Gesicht des Sports und verantwortlich f\\xc3\\xbcr die Entwicklung des Aktivierungsplans f\\xc3\\xbcr Influencer, um den Absatz zu beschleunigen, und setzen Markenstrategien um, indem Sie ein Team von externen Markenbotschaftern koordinieren.
• Das Hauptaugenmerk der Rolle liegt auf dem Aufbau einer lebendigen Botschafter-Community, die verbrauchernahe Veranstaltungen wie Community-Aktivit\\xc3\\xa4ten, Demos, Kliniken, Sportveranstaltungen und Partnerschaften vorantreibt.

Sie sind direkt dem Marketingleiter unterstellt.

Hauptt\\xc3\\xa4tigkeiten:

• Management, Aufbau und Weiterentwicklung des Salomon Alpine Ambassador Netzwerks auf t\\xc3\\xa4glicher Basis/ mit regelm\\xc3\\xa4ssigem Austausch (Community of Salomon Team, Shop Rider, Coaches, Trainer, VIP\\xe2\\x80\\x99s etc als Haupt-Ansprechsperson, Koordinator aller Trainings)
• Face of the Brand gegen\\xc3\\xbcber von influencern, partnern, events, clubs, institutionen, etc.
• Eventmanagement (Planung, Durchf\\xc3\\xbchrung inkl. Teamf\\xc3\\xbchrung rund um den Event, Evaluation von s\\xc3\\xa4mtlichen Wintersport bezogenen Events von D2C bis B2B)
• Management der schweizweiten Online Influencer Community f\\xc3\\xbcr Salomon Alpine und die Vervielf\\xc3\\xa4ltigung der einzelnen Social Media Brand Aktivierungen durch dieses Netzwerk
• Verhandlungen mit externen Partnern (z.B. wichtigen Alpin Resorts, -Organisationen oder \\xe2\\x80\\x93Anl\\xc3\\xa4ssen), insbesondere die Aktivierung vor Ort an Racing Grossanl\\xc3\\xa4ssen (Weltcup, Jugend-Schweizermeisterschaft, etc)
• Lokaler Lead f\\xc3\\xbcr Salomon Alpine Grassroot Racing (Aufbau des jungen Nachwuchsteams und umsetzung der Nachwuchs Strategien, F\\xc3\\xbchrung des Athleten Managers, Bestellung und Koordination des Athletenmaterials, Management der Athleten-Community und Austausch mit Verb\\xc3\\xa4nden und Meinungsbildnern im Racing-Milieu)
• Exekutiver Lead aller 360\\xc2\\xb0 Marketing Kampagnen f\\xc3\\xbcr Salomon Wintersport (Umfassende Ausf\\xc3\\xbchrung der Kampagne in allen Verkaufskan\\xc3\\xa4len und Consumer Touchpoints)
• Tracking und Analyse der Performance der einzelnen Kampagnen und strategischen Kooperationen
• Starkes Involvement in die Produktentwicklung im Bereich Ski Alpin (Austausch mit HQ zwecks Produkt- Sport- und Marktspezifischen R\\xc3\\xbcckmeldungen
• Zusammenarbeit mit dem lokalen Sales Team insbesondere zwecks Kunden-Events und Ausf\\xc3\\xbchrungen mit und beim Kunden
• Koordination und Gestaltung der shop pro trainings in Zusammenarbeit mit dem Sales Team (Area Sales manager\\xe2\\x80\\x99s, Key Account Manager\\xe2\\x80\\x99s and Market Managers)
• Aktives Management des Marketingbudgets im Bereich Alpin

Qualifications

Required Work Experience:

• Strong Alpine Ski Sport Expert & Enthusiast. Existing Connections to the Racing Milieu is a plus
• Active sport participant at an experienced level
• 3+ years\\xe2\\x80\\x99 experience in the specific sports community or overall Marketing environment, strong background of the consumer & influencing area
• Has already presented and enjoys presenting to large audiences (i.e. trainings, product, strategy) and is able to adjust presentation to need of audiences
• Strong event management skills (Planning, onsite execution and evaluation of events - mostly on Winter-Weekends!)
• Understands \\xe2\\x80\\x9chow social media\\xe2\\x80\\x9d works and is able to manage and coordinate social media activities
• Understands necessity to respect and align processes within a multi-national company (e.g. with local and legal regulations, internal stakeholders, de-centralized decision making processes, etc)

Education: Degree in Marketing or similar relevant field is beneficial

Foreign Language(s): Swiss German proficient, English fluent, French is a plus

Specific Skills:

• Leadership skills, especially in terms of providing guidance and/or communicate strategy/mission to external vendors/agents, being the face of brand and being the contact for community of ambassadors (20-40)
• Coordination skills and organizational skills (managing a team of vendors/agents)
• Influencing skills and ability to bring others to your way of thinking without force or coercion; enlisting others\\xe2\\x80\\x99 support and assistance in influencing others building agreement and cooperation and a unified sense of purpose, particularly in approaching others and trying to persuade them as well.
• Strong motivational skills
• Excellent understanding of social media landscape, digital savvy
• Excellent communication skills (speaking and writing)
• Strong negotiation skills and networking skills, good at communicating and connecting at all levels, can build strong partnerships and knows how to navigate within the matrix. Able to communicate ideas, thoughts, concepts clearly.
• Project management skill, good analytical & planning skills, well organized and can easily implement an execute tasks, projects
• Can do attitude
• Open-minded, team-oriented networker personality
• Consumer centric and eager to support seamless consumer experience within OC approach
• Experienced to transmit, present and explore brands values, purpose and passion to a community, being able to train internal and external partners
• Compliance capability with respect to setting up ambassador structure, issuing contracts, setting up events, respecting legal regulations and given formats and frameworks
• Driving License

Additional Information

Permanent Contract, Full Time

Job based in Hagendorn, SWITZERLAND\\n \\n \\n \\n \\n \\n

\\n\\n Salomon\\n \\n\\n

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