\\n Timberland EMEA is looking for an exceptional eCommerce and Digital DTC Director to join our DTC team based in Stabio, Switzerland.

Founded in 1973, Timberland\\xc2\\xae is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand\\xe2\\x80\\x99s passion for enjoying - and protecting - nature.

At the heart of the Timberland brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.

Let\\xe2\\x80\\x99s Talk about the Role

As part of the DTC team at Timberland, the Director of E-Commerce & Digital DTC is responsible for leading the strategic development and sales growth of Timberland EMEA websites and integrated digital businesses. This role requires a proven track record in managing and elevating E-Commerce businesses through implementing innovations in technology, developing teams, financial acumen / planning and successfully implementing international digital operations, merchandising and digital strategies. The objectives of this role are to grow revenue, improve gross margin, maximize operating income, and deliver the best-in-class brand / product online experience across all EMEA websites and acquire new audiences for the future.

How You Will Make a Difference

• Manage and develop eCommerce/Digital DTC team ensuring alignment and cohesive GTM initiatives and execution.
• P&L accountability for the eCommerce business & Digital DTC across EMEA markets
• Define strategies to deliver growth against the eCommerce business & Digital DTC plan and beyond.
• Conduct rigorous competitive benchmarking, stay on top of trends, and understand customer behavior online.
• Work together with performance marketing, product merchandising and planning team to deliver Direct online, merchandising, customer experience, content, and acquisition strategies to effectively communicate the brand online.
• Lead the definition of clear KPIs and metrics that reflect both the strategic goals and tactical initiatives of eCommerce within brand.
• Work with VF GBT/ Digital Technology team and peers to define road map and implementation on best digital capabilities to further elevate consumer engagement.
• Collaborate with Retail director on the implementation of digital in store capabilities and omnichannel proposition.
• Build financial plan partnering with finance dept and DTC planning team.
• Drive commercial and merchandising strategy to maximize sales, margin, profitability, inventory turnover to ultimately reach financial success.
• Identify risks & opportunities and build business cases to support new initiatives.
• Lead and partner top-down planning and forecasting
• Lead Go-To-Market process for eComm perspective by aligning with DTC, retail, marketing, brand dept, merchandising.
• Lead and influence product content strategy and production.
• Partner with digital marketing team to maximize CR and define content needs.
• Stay current and up to date on digital merchandising technologies and suggest tools adoption or new features development to improve experience, conversion, team efficiency and time to market.
• Work on global and platform cross brands projects

• Work on omnichannel initiatives

Skills for Success

• A least 6-8 years\\xe2\\x80\\x99 experience in a similar role, better if within the same industry
• Education: BA or BS degree in Business, Retail Merchandising, Marketing, or related fields
• A senior level e-commerce professional with a demonstrable track record of achievement in management of budgets, developing relationships with third party vendors, team building and development, implementing digital marketing campaigns and influencing product merchandising buying / planning.
• Strong communication skills, relationship building and ability to drive change across the business as the e-commerce industry develops.
• International experience not required, but beneficial.
• Language skills: Fluent in English (both written and spoken). Knowledge of any other European language (German, French, Spanish, Italian\\xe2\\x80\\xa6) would be a plus.
• Deep understanding of Timberland brand with a passion for lifestyle industries
• Ability to understand financial measurements and how to impact them.
• Strong analytical skills and details oriented, establish facts and draw conclusions.
• Self-motivated, flexible and able to handle, organize and prioritize workload to meet deadlines.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It\\xe2\\x80\\x99s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What\\xe2\\x80\\x99s in it For You

We\\xe2\\x80\\x99re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That\\xe2\\x80\\x99s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we\\xe2\\x80\\x99re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!

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