\\n Based in Geneva, you will be joining a young and dynamic team of professionals.We are seeking a CRM Specialist to join our Digital team in Switzerland.

You will be in charge of ensuring CRM is one of our best retention channels, supporting sport practice, discovery and contributing to the high online and offline standards we set for our user\\\'s experience.

This is an exciting opportunity for people passionate about sports, and looking to grow their career within a fast paced, dynamic and high growth company. You will also closely be working with the eCommerce team, Acquisition & Data team, to guarantee users satisfaction and loyalty.
Your role in the CRM Team

Objective: Increase member loyalty and provide proactive communication for the Swiss customers.

You work in close collaboration with the different teams to support our commercial operations according to the seasonality. As the CRM Specialist, you will be working on the following tasks:

Support sports businesses in Decathlon Switzerland and deploy customers Journeys (post-purchase, pre-purchase,...)

Develop our strategy to scale our Optin database and Member account

Define the action plan and execute with attention to details and efficiency, optimize CRM performance through testing (A/B test, witness population)

Work in close collaboration with different teams and the stores for instore identification and account creation

Handles marketing emails, automated lifecycles as well as \\xe2\\x80\\x9csports newsletters\\xe2\\x80\\x9d

Develop and execute a cross channel animation strategy (push notif, in-App, web, email, instore)

Improve Journeys and campaign strategies with customer feedback (Medallia)

Coordinate with the United team the launch of new features and programs released locally (product recommendations, dynamic emails...)

Collaborate with Data Team to improve segmentation and targeting strategies

Work with Communication team and Digital Sports team on brand interest building programs About us

Since 1976, Decathlon has been fulfilling its mission: \"Moving People through the Wonders of Sport.\" Decathlon is a company with nearly 105,000 team members worldwide, 2,000 stores in 70 countries, 85 product brands, and 40 industrial processes.

At Decathlon, happy teammates lead to happy customers - that\\\'s been our winning formula for over 45 years. This philosophy has also been the foundation of our Swiss project since 2017, enabling us to confidently approach our future challenges by fostering trust, responsibility, and the entrepreneurial spirit within each of our team members.

Join the Swiss Project!
Our Swiss project was launched in 2016 with the introduction of our website, and gained momentum with the opening of our first store in Neuch\\xc3\\xa2tel in 2017. Since then, the project has grown significantly, and we now have nearly 1000 employees working across our 5 sectors (Logistics & Supply, E-Commerce, Finance, HR, Communication, and Retail), serving 30 stores (with 3 openings in the last 6 months). We are in a dynamic phase of growth and are pursuing an ambitious project that will lead us to establish new stores over the next 4 years. As a result, we need to enhance and expand our teams with individuals who are customer-focused, responsible, positive, and have a strong entrepreneurial spirit.

The Swiss job market is highly competitive, with historically low unemployment rates (less than 2% today). We are among the few companies in Switzerland that continue to experience significant growth in physical retail, which is a testament to the vitality of our project. Despite this, we are sometimes less recognized in the Swiss market, and we need to stand out from other brands to attract and retain talent. Our distinctive roles and enriching career paths are instrumental in achieving this. Furthermore, our entrepreneurial spirit has already earned us recognition as \"best employers Switzerland\" and \"great place to work\" in 2022. This is evidence of the workplace well-being acknowledged and expressed by our team members themselves (92% pleasure at work based on an internal survey).

Join us and be part of our exciting journey in shaping the future of retail in Switzerland!

Profil

Experience and requirements

Energetic and passionate about email marketing, user experience and sports

Self-starter, responsible and reliable with high standards and attention to details

Addicted to challenges & learning and a great team player

Experience: 3+ years\\\' experience as a CRM Specialist or Project Manager in digital

Creative & Entrepreneurial Mindset: Aim to build the most attractive online sports retail platform to attract all sport lovers in Switzerland and self-motivated to continuous improvement

Deep understanding of customer behavior and generating consumer insights through data analysis

Tools: Salesforce, Google Analytics and Batch knowledge is a plus

French & English, Swiss-German is a strong plus

Company benefits

Working for us comes with some very exciting benefits.
What do you think of 30 days annual leave, a lot of flexibility on remote working and schedules, playing sports during your breaks, excellent internal and external training programs, an international career platform, company stock options and of course a discount on all Decathlon products!

Informations

Localisation : In SWITZERLAND (Geneva)
Date: ASAP

DECATHLON is committed to fostering a diverse environment and takes pride in being an equal opportunity employer.\\n \\n \\n \\n \\n \\n

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