Conversion Optimization Specialist, 80 100%

Zürich, Switzerland

Job Description

\\n \\n Business DivisionsPersonal & Corporate BankingYour roleDo you have a mind that is both analytical and creative? Are you looking for an agile working and UX-driven environment where you will be able to implement your conversion optimization and experimentation skills to deliver the best online experience to users? You understand user and business needs, identify areas of improvement along the user journey, and use data-driven insights to optimize user experience (UX) to increase conversion rates in close alignment with business stakeholders and product managers. The role is based in Zurich, Switzerland, while working agile in a hybrid model at UBS offices or from home - as long as you\\\'re in Switzerland.We are looking for a passionate Conversion Optimization Specialist to:
  • understand user needs and obtain a deeper understanding of their decision-making process by making use of qualitative and quantitative research data.
  • continuously audit user journeys or specific touchpoints to ensure they fulfil the user\\\'s needs and analyse their conversion performance with web-analytics tools to identify areas of improvement or untapped potentials.
  • develop hypotheses based on data and insights aiming at creating conversion-optimized experiences with a strong focus on generating prospect engagement, leads, online account opening, newsletter subscriptions, etc.
  • derive best practice wireframes or optimization measures from your hypotheses and transfer them into testable online experiences.
  • design, build, and execute A/B testing, multivariate testing, and other testing approaches and continually monitor their performance.
  • ensure relevancy of content and orchestrated user experiences by developing and implementing data-driven multichannel personalization.
  • lead continuous improvement and implementation of optimized web experiences and report on success or failure.
  • build strong relationships and closely collaborate with all chapters within the Experience Design Center of Excellence as well as our main stakeholders such as marketing, publishing, IT, and external agencies.
  • be an ambassador for experimentation excellence and a subject matter expert in your field as part of our agile squad covering a range of various skills.
Function CategoryBusiness management, administration and support, DigitalJoin usAt UBS, we embrace flexible ways of working when the role permits. We offer different working arrangements like part-time, job-sharing and hybrid (office and home) working. Our purpose-led culture and global infrastructure help us connect, collaborate, and work together in agile ways to meet all our business needs.From gaining new experiences in different roles to acquiring fresh knowledge and skills, we know that great work is never done alone. We know that it\\\'s our people, with their unique backgrounds, skills, experience levels and interests, who drive our ongoing success. Together we\\\'re more than ourselves. Ready to be part of #teamUBS and make an impact?Contact DetailsUBS Business Solutions SA
UBS RecruitingYour teamPlatforms and Channels UBS Switzerland is constantly looking for new talents. You\\\'ll be working in the Center of Excellence for Experience Design, where we design the experiences for UBS products and services. This role is part of a dynamic, motivated, and highly ambitious team, which is responsible for providing data-driven optimization guidance to make the most of website traffic on ubs.com/ch, ensuring users can complete their online journeys successfully.Your expertise
  • a bachelor\\\'s degree in a related field (e.g., Digital Marketing, Human-Computer Interaction, Economics, Statistics, Information Science, UX Design, etc.) is preferred.
  • minimum 2 years of work experience in web optimization, website testing, and/or UX-focused role.
  • understanding of customers\\\' needs in the financial sector is an advantage.
  • proficient in web analytics, ideally experience with Adobe Analytics.
  • strong analytical skills and experience in web analytics tools (e.g., Google Analytics, Adobe Analytics, Medallia (Decibel Insight), Searchmetrics, or similar tools) to gain meaningful and actionable insights.
  • strong knowledge of A/B testing tools (e.g., Adobe Target, Optimizely, Google Optimize, or similar tools).
  • experience in data-driven personalization, ideally using the tools of the Adobe Experience Suite.
  • understanding of UX/UI design concepts.
  • data Visualization and Presentation Skills: Proficiency in creating reports and visualizing data using tools like Tableau, Power BI, or similar. Strong presentation skills to synthesize and present the most important information clearly and concisely to stakeholders.
  • understanding Behavioral Patterns: In-depth knowledge of consumer psychology and behavioral patterns. Ability to identify and leverage effective triggers to encourage conversions.
  • ability to cope with a dynamic and changing environment in an agile setup.
  • excellent English skills in speaking and writing are a must.
  • self-motivated and willingness to learn and constantly expand knowledge and skills.
  • solid communication and presentation skills.
  • knowledge of Data Science, HTML, CSS, and JavaScript is a bonus.
About usUBS is the world\\\'s largest and only truly global wealth manager. We operate through four business divisions: Global Wealth Management, Personal & Corporate Banking, Asset Management and the Investment Bank. Our global reach and the breadth of our expertise set us apart from our competitors.We have a presence in all major financial centers in more than 50 countries.Your Career ComebackWe are open to applications from career returners. Find out more about our program on .\\n \\n \\n \\n \\n \\n

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Job Detail

  • Job Id
    JD1643789
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Zürich, Switzerland
  • Education
    Not mentioned