Consultant (7 Months, Home Based): Digital Fundraising Specialist, Country Office Development And Support (codas), Division Of Private Fundraising And Partnerships (pfp)
Genf, Switzerland
Job Description
\\n UNICEF works in some of the world\\\'s toughest places, to reach the world\\\'s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, hope
PFP Country Office Development and Support (CODAS) Team in Geneva, Switzerland, is seeking a Digital Fundraising Specialist to carry out specific fundraising support for the Europe and Central Asia (ECA), Latin America and Caribbean (LAC) and South Asia Country Office (CO) Private Sector Fundraising (PSFR) Clusters, in addition to supporting testing in Middle East and North Africa (MENA), Eastern and Southern Africa (ESA), ECA, and West and Central Africa (WCA) regions as well as some other identified PSFR countries in these regions.
This role will be critical for Country Offices and Clusters to deliver and develop on their digital targets. They will work directly with the Cluster Managers and CO PSFR teams as well as the digital agencies managing the digital activity. In addition this role will work internally with the relevant stakeholders to ensure that the systems and databases available are up to speed to support digital implementation.
How can you make a difference?
Scope of Work:
The incumbent will translate the approved Private Sector Plan in said Clusters and PSFR CO\\\'s into pragmatic digital action plans, campaigns, and operational support to achieve and maximize Private Sector Plan (PSP) targets.
Boost current digital fundraising activities in relevant markets and launch new initiatives, starting activities in markets that are currently not fundraising.
Provide specialist input into the Cluster, CO implementation and test plans to achieve the digital goals.
Contribute to the strategic direction of digital in relevant markets. Support markets in the region upon request, support the development of future PSP\\\'s.
Collaborate with PSFR and Cluster teams to boost digital acquisition, integrate channels and boost retention. Work with markets to define lead nurturing processes and content. Support markets with agency management.
Support emergency fundraising campaigns, coordinating markets to be first movers in the region. For markets which are not currently fundraising, setting up SEM and remarketing campaigns.
Work with markets to optimize and creating an improvement plan on web funnel and digital activities through Conversion Rate Optimization (CRO).
Help to develop a digital A/B testing plan, working with technical providers local teams promoting new ways to improve conversion rate in every digital asset (web, email, apps, etc...).
Manage and optimize UNICEF\\\'s global giving platform, content to provide tools for markets to fundraise. Identify system gaps.
Coordinate and onboard providers, following current contracts and activating new ones.
Share best practices in between markets: campaigns, content, emailing process, lead generation, and lead nurturing activities.
Run and coordinate digital webinars to share best practices among relevant markets.
Work Assignments Overview
By 22 Oct 2023
Education:
An advanced university degree (Master\\\'s degree or higher) in one of the following fields is required: Business Administration, Marketing, Communications, Fundraising, Management, or another relevant technical field.
Alternatively, a first-level university degree (Bachelor\\\'s degree or higher) in combination with additional two years of qualifying experience may be accepted in lieu of the advanced university degree.
Experience:
A minimum of 6 years of progressively responsible work experience in digital marketing or digital fundraising areas, with a specific focus on areas such as digital acquisition, cultivation and retention of pledge donors, integrated media planning, and marketing communications and multi-channel campaign management. It would be an advantage if the person gained the above experience in both agency and charity environments.
Specific digital media knowledge, analytics and tracking, A/B testing, SEO, proficiency in the use of search engine algorithms, coding, content management systems, search engine marketing (SEM), online paid media, web and donation forms development, UX, CRM, CRO, e-mail broadcasting tools & marketing automation tools. HTML experience is desirable.
Hands-on experience and understanding of working in developing markets or for a UNICEF regional or country office is required.
The candidate must be a highly experienced fundraiser with proven success in the multiple deliverables of building up and leading digital campaigns to successful outcomes.
The candidate should be an experienced individual who has worked in complex or sensitive situations.
Proven experience working in a multi-cultural environment and with cross-functional teams to deliver on common goals.
A strong understanding of UNICEF systems, processes, and operations of UNICEF regional and country offices is highly desirable.
Language:
Fluency in English is required. Knowledge of other UN official languages is a plus.
For every Child, you demonstrate\\xe2\\x80\\xa6
UNICEF\\\'s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
To view our competency framework, please visit .
Remarks:
Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above.
There is a possibility of travel to relevant COs during the assignment on a per need basis. This will be covered separately by UNICEF and not included in the lump sum fees.
The office selects the individual based on best value for money.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered \\xe2\\x80\\x9cstaff members\\xe2\\x80\\x9d under the Staff Regulations and Rules of the United Nations and UNICEF\\\'s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
UNICEF is here to serve the world\\\'s most disadvantaged children and our global workforce must reflect the diversity of those children. , irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
UNICEF offers for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Advertised: 14 Sep 2023 W. Europe Daylight Time
Deadline: 22 Sep 2023 W. Europe Daylight Time\\n \\n \\n \\n \\n \\n
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, hope
PFP Country Office Development and Support (CODAS) Team in Geneva, Switzerland, is seeking a Digital Fundraising Specialist to carry out specific fundraising support for the Europe and Central Asia (ECA), Latin America and Caribbean (LAC) and South Asia Country Office (CO) Private Sector Fundraising (PSFR) Clusters, in addition to supporting testing in Middle East and North Africa (MENA), Eastern and Southern Africa (ESA), ECA, and West and Central Africa (WCA) regions as well as some other identified PSFR countries in these regions.
This role will be critical for Country Offices and Clusters to deliver and develop on their digital targets. They will work directly with the Cluster Managers and CO PSFR teams as well as the digital agencies managing the digital activity. In addition this role will work internally with the relevant stakeholders to ensure that the systems and databases available are up to speed to support digital implementation.
How can you make a difference?
Scope of Work:
The incumbent will translate the approved Private Sector Plan in said Clusters and PSFR CO\\\'s into pragmatic digital action plans, campaigns, and operational support to achieve and maximize Private Sector Plan (PSP) targets.
Boost current digital fundraising activities in relevant markets and launch new initiatives, starting activities in markets that are currently not fundraising.
Provide specialist input into the Cluster, CO implementation and test plans to achieve the digital goals.
Contribute to the strategic direction of digital in relevant markets. Support markets in the region upon request, support the development of future PSP\\\'s.
Collaborate with PSFR and Cluster teams to boost digital acquisition, integrate channels and boost retention. Work with markets to define lead nurturing processes and content. Support markets with agency management.
Support emergency fundraising campaigns, coordinating markets to be first movers in the region. For markets which are not currently fundraising, setting up SEM and remarketing campaigns.
Work with markets to optimize and creating an improvement plan on web funnel and digital activities through Conversion Rate Optimization (CRO).
Help to develop a digital A/B testing plan, working with technical providers local teams promoting new ways to improve conversion rate in every digital asset (web, email, apps, etc...).
Manage and optimize UNICEF\\\'s global giving platform, content to provide tools for markets to fundraise. Identify system gaps.
Coordinate and onboard providers, following current contracts and activating new ones.
Share best practices in between markets: campaigns, content, emailing process, lead generation, and lead nurturing activities.
Run and coordinate digital webinars to share best practices among relevant markets.
Work Assignments Overview
- Support Implementation of Monthly Digital Goals in line with PSP plans
- Develop digital scorecards and plans for each CO/Cluster
- Provide guidance and input to maximise digital goals in PSP process
By 22 Oct 2023
- 1x monthly report to include all CO\\\'s, Cluster and test markets and outlining digital KPI\\\'s v target ytd
- 1x monthly report to include all CO\\\'s, Cluster and test markets and outlining digital KPI\\\'s v target ytd
- Deliver 8 x digital plans and scorecards for ECA PSFR CO\\\'s and ECA Cluster and test markets.
- 1x monthly report to include all CO\\\'s, Cluster and test markets and outlining digital KPI\\\'s v target ytd
- 7 x PSP\\\'s completed with full digital input
- 1 x Plan delivered
- 1x monthly report to include all CO\\\'s, Cluster and test markets and outlining digital KPI\\\'s v target ytd
- 1x monthly report to include all CO\\\'s, Cluster and test markets and outlining digital KPI\\\'s v target ytd
- 1x monthly report to include all CO\\\'s, Cluster and test markets and outlining digital KPI\\\'s v target ytd
- 1x monthly report to include all CO\\\'s, Cluster and test markets and outlining digital KPI\\\'s v target ytd
Education:
An advanced university degree (Master\\\'s degree or higher) in one of the following fields is required: Business Administration, Marketing, Communications, Fundraising, Management, or another relevant technical field.
Alternatively, a first-level university degree (Bachelor\\\'s degree or higher) in combination with additional two years of qualifying experience may be accepted in lieu of the advanced university degree.
Experience:
A minimum of 6 years of progressively responsible work experience in digital marketing or digital fundraising areas, with a specific focus on areas such as digital acquisition, cultivation and retention of pledge donors, integrated media planning, and marketing communications and multi-channel campaign management. It would be an advantage if the person gained the above experience in both agency and charity environments.
Specific digital media knowledge, analytics and tracking, A/B testing, SEO, proficiency in the use of search engine algorithms, coding, content management systems, search engine marketing (SEM), online paid media, web and donation forms development, UX, CRM, CRO, e-mail broadcasting tools & marketing automation tools. HTML experience is desirable.
Hands-on experience and understanding of working in developing markets or for a UNICEF regional or country office is required.
The candidate must be a highly experienced fundraiser with proven success in the multiple deliverables of building up and leading digital campaigns to successful outcomes.
The candidate should be an experienced individual who has worked in complex or sensitive situations.
Proven experience working in a multi-cultural environment and with cross-functional teams to deliver on common goals.
A strong understanding of UNICEF systems, processes, and operations of UNICEF regional and country offices is highly desirable.
Language:
Fluency in English is required. Knowledge of other UN official languages is a plus.
For every Child, you demonstrate\\xe2\\x80\\xa6
UNICEF\\\'s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
To view our competency framework, please visit .
Remarks:
Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above.
There is a possibility of travel to relevant COs during the assignment on a per need basis. This will be covered separately by UNICEF and not included in the lump sum fees.
The office selects the individual based on best value for money.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered \\xe2\\x80\\x9cstaff members\\xe2\\x80\\x9d under the Staff Regulations and Rules of the United Nations and UNICEF\\\'s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
UNICEF is here to serve the world\\\'s most disadvantaged children and our global workforce must reflect the diversity of those children. , irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
UNICEF offers for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Advertised: 14 Sep 2023 W. Europe Daylight Time
Deadline: 22 Sep 2023 W. Europe Daylight Time\\n \\n \\n \\n \\n \\n
\\n\\n Unicef\\n \\n\\n
\\n
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Job Detail
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Job IdJD1618266
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IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationGenf, Switzerland
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EducationNot mentioned